What Educators Actually Charge for Professional Development

(Without Guessing or Underpricing)

Real pricing ranges, common traps, and a simple framework used by educators getting booked before they officially launch.

→ “Run a workshop”

→ “Share what you’re doing”

→ “Support our staff for a day”

…but your stomach drops the moment they ask,
“So… what do you charge?”

This isn’t because you’re bad at business.

It’s because no one was ever honest with you about:

→ What’s reasonable

→ What’s expected

→ The value of your expertise

So, most people:

→ Ask around (people are cagey)

→ Google it (& get a huge range)

→ Then panic and say, "I'll just do it for free!"

Inside the The Educator PD Pricing Guide you’ll get:

Real-world pricing ranges educators actually charge globally
What changes pricing (experience, format, scope)
The most common underpricing trap educators fall into.
Simple solutions to dilemmas around travel, budget constraints, multi-day packages, and half-day opportunities.
Language you can use to respond confidently to pricing objections—without sounding salesy.

✔︎ You’re a high-performing educator who feels done with being underpaid

✔︎ You’re already being asked to share your expertise

✔︎ You want field-tested honesty, not a side hustle fantasy

x You’re looking for a get-rich-quick scheme

x You want to copy someone else’s pricing without context

x You’re not open to seeing your expertise as valuable

Created by Tom Schimmer & Natalie Vardabasso, educators-turned-consultants serving thousands worldwide.